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April 7, 2008

JOIN THE MOVEMENT - HELP A REPORTER OUT

Some of you may know that Help A Reporter Out started as a facebook group, but has recently launched as it's own website. It is a FREE service that helps to connect reporters with sources and experts. If you sign up you will receive three emails a day with a list of reporter requests. Peter Shankman, the founder, has gotten tons of press recently and is attracting of reporters and readers. This is a potentially great way to connect with press prospects. I have thought of many IGC members as I have read the listings over the last couple weeks.

If you can stand to get just 3 more emails a day - I highly recommend it. However, please heed Peter's warnings! As tempting as it might be to reply to as many queries as possible, it is important to reply only to those queries for which you are qualified. Read the reporters requests closely and follow the directions!

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