Recently, I have been giving thought to the concept of curating and how that applies to small business. Often, what is referred to as “well edited” is really about creating an experience. Tastemakers are those who are naturally endowed with curating and editing talents. They seem to effortlessly be able to cultivate an experience and a following.
It is tastemakers who are tasked with creating so many of the familiar experiences that we enjoy. Think about art, music, movies or fashion.
In art, you go see a show and the work that is selected and hanging on the wall is meant to make a statement. The curator hopes that by looking at the sum of the collection that you will a certain reaction. Editors for movies do the same. They choose from hundreds of hours of footage to piece together a story, so that when it reaches the theater you feel you are “experiencing” it.
Fashion is a classic opportunity to edit – think of your favorite store – it is your favorite because of how the buyer is “curating” the collection. You feel like they “get you and what you like” and you return to see what other things they have found for you.
In essence, curating makes things less overwhelming and allows a business owner to make a statement about who they are, what their business is about, and most importantly it allows them to connect more closely with their customer and cultivate a following. As a business owner, you are seeking a reaction, often in the form of a purchase or a client or repeat business. Your editing will help you attract your clients but also, find your community.
If you sell a product(s), re-examine your collection to see if it is well edited. Does it make sense to the consumer? Is it overwhelming and impacting your ability to close a sale?
If you have a service business, is your service offering clear? Do you offer too many services which are not “well edited” and may confuse your potential customer?
In either case, are you curating the experience you want your customer to experience? If the answer is no, then start editing!
posted by Amy
In essence, curating makes things less overwhelming and allows a business owner to make a statement about who they are, what their business is about, and most importantly it allows them to connect more closely with their customer and cultivate a following. As a business owner, you are seeking a reaction, often in the form of a purchase or a client or repeat business. Your editing will help you attract your clients but also, find your community.
If you sell a product(s), re-examine your collection to see if it is well edited. Does it make sense to the consumer? Is it overwhelming and impacting your ability to close a sale?
If you have a service business, is your service offering clear? Do you offer too many services which are not “well edited” and may confuse your potential customer?
In either case, are you curating the experience you want your customer to experience? If the answer is no, then start editing!
posted by Amy
photo courtesy of Thistle&Clover
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