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April 23, 2009

The value of a network specifically for women?

We are often asked: “Why women only?” “Don't male entrepreneurs need a community or a flexible place to work?” “What is the value of connecting to a network of women?”

All very good questions!

We conceived of in good company workplaces based on a need that we had identified among our consulting practice clients (women entrepreneurs). We found that they experienced many degrees of isolation while forming and running a business - physical, mental, emotional, and in some ways spiritual. Truly unable to find an existing solution, we extended our business and sought to offer an answer to this isolation problem by providing a comprehensive place where these women were able to work, meet, and learn together (- hence our tag line "work.meet.learn").

In some ways IGC was born because "necessity is often the mother of invention", but we also did a lot of research to validate our thinking. We continued to focus on women because that was “our niche” and because we knew that all these challenges rang true for them. The truth is, we connected to so many women that shared this experience and validated this need, that we didn't feel it was necessary to expand the concept to men.

So, in short, the answer to all of the very valid questions is that it's entirely possible that men have many or all of these needs too, but we choose to cater to women because they are the customer we know!

Now on to the question of the value of a women only community.... We strongly believe that it is important to connect to communities that are relevant and valuable to you and your business. Some of you may find that means connecting to several communities, while others may find that there is one community that meets all of your needs. Birds of a feather flock together, so our advice is to know what kind of bird you are, and then find your flock!

posted by Amy
image courtesy of the word lily blog

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