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June 26, 2009

Really Getting What You Pay For - Fans funding production

We recently read on Popagadget about indie singer Jill Souble and her newly-released album, which peaked our interest because Jill's new albums was funded by her fans via paypal donations.

Some donation amounts scored fans the opportunity to even be in the song.

Jill's decision came shortly after RadioHead's 2007 decision to let fans pay whatever they wanted to buy their album and represented yet another creative way that musicians are trying to succeed in the challenged music industry.

* Could either of these strategies work in other industries or fields?

* Could you let your clients/fans pay what they wanted?

* Could you solicit funding or donations from your clients or fans in order to develop a new offering?

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