On this exciting book journey we have the pleasure of interviewing nearly 100 women who are running interesting, inspiring, and innovative companies. While we of course will be including lots of details in the book and discussing the interviews over the next year, in the meantime we wanted to share a few tidbits from each amazing interview!
We have known of Peeled Snacks practically since its launch and it has been terrific to see it grow so much over the years. We had a great time on Noha's office roof deck (ooh-la-la) talking about her journey!
Here are a few things that were on our mind when we left:
Adelaide- I was impressed by how resource Noha has been in acquiring research and data and feedback. Customers and supporters have really help to determine what is on the shelf and the way it is presented. Noha has been open to hearing feedback and new ideas even when they haven’t matched up with her original plan. And it has paid off! Many of their best-selling products have come from customer suggestions.
Amy- I was impressed by her thoughtfulness around making charitable contributions that had a lasting impact. Instead of just giving donations, they established a partnership with the American Farmland Trust which helps to increase support to farms in the US.
Thank you, Noha!
- Adelaide & Amy
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