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August 20, 2009

Words Speak Louder Than We Thought, Did You Hear That?

A few weeks ago, I
posted about CommonCraft, a really cool site that creates 3 minute instructional videos. That post was then followed up by another on HowCast, a user generated site of explanatory videos.

There is clearly a trend here and I really like these little videos – they are cool, short, engaging, and very informative.

So I was very pleased when CEO of Creativity Works, Martin Shovel, shared with my a video that his company made and posted on youtube debunking on of the most popular communication myths around – that the actual words you use are the least important communication vehicle as compared to facial expressions and tone of voice.

I actually remember being taught this myth multiple times in graduate school (as well as later in several professional development workshops) and while in the context of learning about cross-cultural communication the importance of non-verbal communication is critical principle, I found the video’s counterpoint to this common myth to be quite compelling.

The video has received a whopping 6,649 views and has received comments by folks such as Seth Godin and Daniel Pink.

Check it out for yourself and see what you think: http://www.youtube.com/watch?v=7dboA8cag1M

Food For Thought:

What impact does this information have on your thoughts about communication in general, and your personal style of communication?

What do you think about the impact and effectiveness of these kinds of videos as a communication tool? As a promotional tool?


Anonymous said...

What a fantastic video! The wit and creativity with which they made this important point are just wonderful.

katie karlovitz said...

I concur that how you say something is a big part of how you’re perceived as a presenter. What I coach my clients to do is to craft their message (words) with the greatest of care, using “muscular” vocabulary and lean sentences. Every single word has to have meaning, first to the speaker and then the audience.

When you have a tight, smart script that fits the speaker, the delivery almost takes care of itself. It lets the speaker get out of their own way and connect with the script, giving more cues with their tone of voice and physiology. You get the best outcome for audience and speaker-meaningful words and a comfortable delivery.

Katie Karlovitz
Exercise Your Freedom of Speech!