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May 22, 2010

Interview Tidbit: Joy Cho of OhJoy!

On this exciting book journey we have the pleasure of interviewing nearly 100 women who are running interesting, inspiring, and innovative companies. While we of course will be including lots of details in the book and discussing the interviews over the next year, in the meantime we wanted to share a few tidbits from each amazing interview!

I have long been a fan of Joy Cho's OhJoy! blog, so it was such a pleasure to connect with her and hear more about her business, brand, and story.

Aside from lots of sage advice, here are a couple of things we were thinking about afterward:

Adelaide - I was really impressed by how deliberate Joy has been to grow her business in a way that allows for designing remain central to her role. Case in point, after a brief trial run instead of continuing to produce products Joy moved to a licensing model.

Amy - It's amazing that her foray into entrepreneurship was accidental - but as she described a happy accident! And how amazing that shortly after getting started Joy was offered her dream job (at a company she always wanted to work) and she turned it down because she realized she already had her dream job - her own business.

Thank you, Joy!

- Adelaide & Amy

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