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May 19, 2010

Interview Tidbit: Wendy Mullin of Built by Wendy

On this exciting book journey we have the pleasure of interviewing nearly 100 women who are running interesting, inspiring, and innovative companies. While we of course will be including lots of details in the book and discussing the interviews over the next year, in the meantime we wanted to share a few tidbits from each amazing interview!

After an amazing meeting with Sunny Bates, we scrambled out to Brooklyn to visit the Built by Wendy office and warehouse and meet the women behind the fabulous brand, Wendy Mullin! In addition to her fantastic staff, Wendy works alongside Julie, an adorable dog who was quite welcoming.

Aside from a sneak peek at some of the upcoming designs, here are a couple things we walked away with:

Adelaide – I was really taken by Wendy's appreciation at a very early age with Betsey Johnson and how she created a whole store and life experience in order to brings shoppers into her world. Wendy has recreated that strategy with her own brand exceptionally well!

Amy - I enjoyed learning that Wendy's current approach to her business is "less is more". She spoke of having less stores and wholesale accounts than she had in the past but that she is making just as much money. She has less to worry about and is a lot happier - in her words "more chill". It sounds like Wendy has done a wonderful job of making her company work for her needs!

Thank you, Wendy!

- Adelaide & Amy

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